A Complete Guide to a Career in Media and Entertainment

What is MBA in Media and Entertainment?

MBA in Media and Entertainment is a 2-year post-graduate degree course divided into four semesters. It prepares you for managerial positions in the media and entertainment management M&E industry. It is a focused management program that teaches media production and content creation business and managerial aspects.

The M&E industry has grown exponentially in the past decade. Apart from the traditional print, broadcast, and film media, we now have online portals, streaming platforms, and social media sites churning out enormous amounts of content daily. Therefore, the industry needs MBA entertainment graduates to manage various aspects of platform regulation and content creation.

Behind the glitz and glamour of the screen are professionals who make the show happen. MBA Media and Entertainment graduates are the experts who manage the organisational, financial, sales, and marketing aspects of media production.

Anyone interested in the managerial side of media and entertainment should pursue an MBA in Media and Entertainment course.

If you are interested in advertising, media planning, content marketing, event management, or starting your own media company, MBA in Media and Entertainment is the right course for you.

Although we speak of Media and Entertainment as a single industry vertical, it includes multiple sectors such as print, broadcast, films, television, and digital media. The size of the industry ensures multiple opportunities and niche jobs for MBAs. Some key areas of specialisation for MBA Media and Entertainment graduates are –

• Content strategy
• Talent acquisition
• Advertising and promotions
• Media planning and management
• Corporate finance
• Corporate law and censorship
• Corporate communication
• Event management

What are the SUBJECTS AND SYLLABUS FOR MBA MEDIA AND ENTERTAINMENT?

The syllabus for MBA Media and Entertainment may vary from college to college. However, all institutions offer core management subjects, core media subjects, and some electives based on your specialisation. [1] Most colleges will include the following subjects for MBA Media and Entertainment –

• Core Management Subjects – Marketing media and entertainment Management principles and practices, Economics, Finance, Business Strategy, Corporate Law
• Core Media Subjects– Corporate communication, Enterprise promotion, Brand building, Advertising, Media planning and management
• Electives (Differ from college to college) – Topics related to specific sectors such as films, music industry, digital media, game industry, and live events
• Practical training and a research project– All reputed MBA Media and Entertainment courses include experiential learning along with theory and a comprehensive research project in the 4 th semester.

What are the eligibility criteria for a Media and entertainment course if I want to start a career in media and entertainment?

The eligibility criteria for MBA in Media and Entertainment are as follows:

• A Bachelor’s degree in any stream with over 50% marks (or as specified by the university)
• A valid score in an entrance exam such as CAT, XAT, MAT, CMAT, or GMAT. The exam and cutoff percentage are specified by the college or university.